This isn't a task list. This is your business's treatment plan.
Each function below is a piece of management your business is missing, not a menu of freelance deliverables. Most clients start with a diagnosis, then get two to four functions scoped around what's actually needed.
Book The Free ConsultThe Consult + The Outpatient Visit. Diagnosis before treatment.
We don't start with a retainer. Every engagement begins with a free Consult, and if it's a fit, a paid Outpatient Visit to create clarity before any long-term commitment.
Step one · Free · 15 to 20 minutes
The Consult
A discovery call, not a diagnosis.
A quick, no-pressure call to see if we're a fit, and whether I'm the right person to help with what you need.
Book The Free Consult- What we talk about Where your business is right now and what you need help with.
- What I'm checking Whether we're a fit, and whether I can help with what you need.
- What happens next If I can help, I'll recommend the Outpatient Visit as your next step.
Step two · Paid strategy session · 60 to 90 minutes
The Outpatient Visit
This is where the real diagnosis happens.
Doing everything alone
Before the Outpatient Visit
You prepare, we research.
Detailed intake questionnaire
You complete a structured intake covering your business model, team, tools, and where things are breaking down.
Pre-session due diligence
We review your business model, team, and tools before the call, so we arrive already oriented to your operations.
Going in
Both sides arrive informed. No time wasted on introductions. We start where it matters.
Diagnosing the gaps
During the Outpatient Visit
60-90 minute deep-dive, no fluff.
Bottleneck & breakdown identification
A focused session to identify the operational gaps, missing functions, and highest-priority areas to address first.
Operational gap analysis
We assess your business properly and define what's actually needed before any retainer is discussed.
Coming out
A clear picture of the gaps, the priorities, and exactly what needs to happen next.
Leading from the front
After the Outpatient Visit
A plan, not a proposal.
Custom 90-day action plan
You receive a plan built around your business, your bottlenecks, and your next priorities. Not a template.
Your plan, regardless
You keep the plan whether or not you continue with us. No retainer is discussed until you have it in hand.
You leave with
A 90-day action plan that belongs to you.
Not sure where to start? Take the OBM Readiness Quiz.
Find out in a few minutes whether you need a VA, an Outpatient Visit, or you're ready for an Ops Partner right now.
The operational backbone behind a business that can grow without everything depending on you.
Tap a function to see what's managed, what happens without it, and the result.
01 The Vitals Operations Management Running the daily, weekly, and monthly rhythm of your business.
What we manage
- Day-to-day operational oversight and decision-making support
- Meeting cadences, agendas, and follow-through accountability
- Coordination between contractors and team members
- Operational bottleneck identification and resolution
Without this
- You remain the operational center of gravity, every decision routes through you
- Bottlenecks accumulate quietly until they become emergencies
- The business doesn't get easier as it grows, it gets heavier
The result
- You step out of the daily operational seat, decisions get made without you as the required approver
- The business has structure, rhythm, and forward momentum regardless of what else you're managing
Ready to step out of the daily ops seat?
Book The Free Consult02 The Game Plan Project & Launch Management Structure before momentum, every launch gets a plan and a manager.
What we manage
- Full project planning, scoping, and milestone documentation
- Launch roadmaps with owned tasks and assigned accountability
- Stakeholder communication and timeline management
- Risk identification, contingency planning, and post-launch debrief
Without this
- Every launch is a controlled emergency, timelines slip because no one owns accountability
- Issues surface late because nothing was tested beforehand
- The same breakdowns repeat next quarter because nothing was documented
The result
- Launches are no longer last-minute sprints held together by founder heroics
- Every initiative has a manager, a plan, and a clear finish line
Ready to stop white-knuckling every launch?
Book The Free Consult03 The Skeleton Systems & Automation The infrastructure that makes the answer yes if you had to step away tomorrow.
What we build
- Process mapping and workflow documentation for repeatable tasks
- SOP creation, version control, and team training integration
- Tech stack audit and tooling consolidation recommendations
- Automation identification, implementation, and knowledge base build-out
Without this
- Critical processes live only in your head, new team members take months to become productive
- Every time someone leaves, institutional knowledge goes with them
The result
- Your business stops depending on tribal knowledge held in your head
- Processes are documented, repeatable, and trainable, new hires get up to speed without your constant involvement
Ready to build systems that outlast any one person?
Book The Free Consult04 The Care Team Team Management & Accountability Your team does the work, we manage how that work gets done.
What we manage
- Performance check-ins, task tracking, and output review
- Delegation structure and role clarity documentation
- Onboarding and contractor integration processes
- Team communication systems and accountability mechanisms
Without this
- You spend hours every week following up on tasks you already assigned
- Things get done twice or not at all, ownership is unclear
- You're the reminder system, the escalation point, and the performance review all at once
The result
- You stop being the person who chases follow-ups
- Your team has clear ownership, reporting lines, and performance expectations
Ready to stop being your team's reminder system?
Book The Free Consult05 The Bedside Manner Copywriting & Messaging Words that sell and sound like you, even when you're not writing them.
What we write
- Website copy, sales pages, and core brand messaging
- Email sequences, launch copy, and nurture campaigns
- Brand Messaging Playbook development
- Voice and tone consistency across every touchpoint
Without this
- Your words sit unfinished in a Google Doc while the business keeps moving
- Messaging shifts inconsistently across your website, emails, and launches because nothing is documented
The result
- Your words do the selling, even when you're not writing them
- A consistent voice attracts the right clients, ones who already understand your value before they book a call
Ready to let your words do some of the selling?
Book The Free Consult06 The Chart Marketing Operations & Metrics Strategy only works when the operations behind it are sound.
What we manage
- Campaign and content calendar oversight and accountability
- KPI tracking, reporting dashboards, and metrics review
- Coordination between marketing efforts, contractors, and platforms
- Launch sequencing tied to business objectives and revenue goals
Without this
- Marketing activity is disconnected from business outcomes
- Campaigns launch late or inconsistently because no one owns the operational side
- You have no clear visibility into what's working or who's accountable for what
The result
- Marketing activity is connected to business outcomes, not just busywork
- You have visibility into what's working, what's not, and who's accountable for each moving part
Ready to finally see whether your marketing is working?
Book The Free ConsultMost clients don't need all six at once. We build the right scope around what your business needs now.
These functions aren't sold individually, they're combined into a retainer based on where your business needs support most. Most clients start with two to four, based on exactly what surfaces in your Outpatient Visit.
Which situation sounds like you?
The situation
Take you out of the operational seat, and build the structure to keep you out.
Own the daily rhythm
Standups, reporting, bottleneck resolution, handled. You stop being the default answer to every operational question.
Clear accountability
Your team knows what they own. You receive updates instead of chasing follow-ups.
Out of your head
Processes get documented, owned, and maintained, so the business runs without you teaching every step.
The outcome
A business that runs on structure, not on you. You lead. Someone else manages.
The situation
Every launch gets a plan, a manager, and a debrief, not a last-minute scramble.
Launches that run on timelines
Full project planning, milestone tracking, and a manager watching every moving piece.
Words ready before you need them
Sales pages, emails, and launch copy finished and reviewed before the deadline crunch.
Visibility into what's working
Campaign coordination and reporting, so you know exactly what to repeat next time.
The outcome
Launches that build momentum instead of burning you out.
The situation
The backend that can handle the growth you're already creating.
Systems that scale with you
SOPs and tooling built for where you're headed, not just where you are right now.
A team that can actually grow
Delegation structure and onboarding built so new hires don't slow you down.
Metrics that keep pace
Reporting and KPI tracking that scales as your offers and team multiply.
The outcome
Growth that doesn't multiply your stress right along with your revenue.
Your retainer scope is defined in your Outpatient Visit, reviewed quarterly, and adjusted as your business evolves. You're never locked into a fixed package that doesn't fit.
This isn't a one-time fix. This is ongoing operational care.
Once your Outpatient Visit is complete and your scope is defined, support runs on a clear, predictable rhythm.
Active Operational Management
- Operational oversight
- Team coordination
- Priority tracking
- Bottleneck follow-through
- Issue identification and escalation
Strategy & Reporting
- Founder strategy session
- Progress review against current priorities
- Performance reporting
- Operational adjustments based on what's happening inside the business
Scope Review & Refinement
- Retainer scope review
- Priorities recalibration
- Support adjustments based on business growth, team changes, and operational demands
What every engagement includes
- Dedicated point of contact
- Living documentation of all work
- Regular progress reporting
- Monthly strategy sessions
- Performance indicators on every process
- Quarterly scope reviews
Three retainer tiers. Scoped to your business.
Final scope and investment are confirmed after your Outpatient Visit. These tiers are a structural reference for what each level typically includes.
Tier 01
Primary Care
Starts at$997
per month
Typically includes
- 2 core functions
- Weekly operational check-in
- Monthly performance report
- Async communication
- Shared project workspace
- Quarterly scope review
Tier 02
Ongoing Treatment
$2,200
per month
Typically includes
- 3 core functions
- Weekly operational and team oversight
- Monthly KPI review and reporting
- Priority async response
- Quarterly strategic alignment session
Tier 03
Intensive Care
$4,200
per month
Typically includes
- 4 core functions
- Weekly operational and team oversight
- Monthly KPI review and reporting
- Highest-priority async access
- Monthly strategic debrief
Free. 15 to 20 minutes. No pressure.
Need someone new on your team? Sourcing add-on: $199 one-time placement fee. You pay your hire directly, we never hold or pass through their payment.
“What sets Nicholle apart is that she doesn't just execute, she thinks.”
Dr. Monica Rysavy
Founder, Systematic You
Read the full recommendation letter
“You were such a good listener and adviser that I had constant ‘aha’ moments throughout the call.”
Abi Sandoval
Brand Strategist & Designer, Upflo Digital Studio
“It's unheard of to have an idea go from a mental brain map to fully executed in less than three business days, and that's exactly what happened, largely thanks to her.”
Your treatment plan starts with one conversation.
No pressure, no pitch. Just a real look at what's working, what's not, and what actually needs support right now.
Book The Free ConsultNo commitment until you have your 90-day plan in hand.