I make the behind-the-scenes part of business feel a whole lot lighter.
You've got the ideas. The clients. The offers. The business that's grown into something much bigger than the thing you started. And now you've also got approximately 847 moving pieces competing for your attention.
That's where I come in. I'm an Operations and Systems Strategist who helps service providers, coaches, and creatives clean up their backend, organize the work, and keep things moving without everything needing to run through them first.
Plot twist: I didn't start in operations. I started with words.
Chapter one
It started with copywriting.
My background is in copywriting, and for a while, that's exactly where I thought I'd stay. I worked with clients across different industries, learned their businesses, researched their audiences, and turned all those ideas floating around in their heads into words their people could connect with.
Chapter two
But somewhere along the way, I kept noticing something.
The words were only one part of what was happening behind the scenes.
There were launches to coordinate. Projects that needed someone keeping an eye on them. Systems that made sense in theory but weren't making life any easier. Teams trying to figure out what happened next. And founders with really good ideas who were spending way too much time keeping all those pieces together themselves.
Turns out, I really liked stepping into that part too.
Chapter three
Then “Can you help me with this?” turned into a whole new side of my work.
What started with words slowly expanded into launches, project management, systems, admin, and operations. And weirdly enough? It made sense.
Because whether I'm untangling a workflow, managing a launch, or writing a sales page, I'm usually doing some version of the same thing: taking a lot of moving thoughts and pieces and turning them into something clearer, calmer, and easier to work with.
Chapter four
Today.
Today, I work with 6 and 7-figure brands, manage launches, support backend operations, and help founders build businesses that don't need them personally checking every little thing.
So yes, I still write. I just also really, really enjoy a good system now. That's the plot twist.
I'm probably not your average OBM. And I like it that way.
Most OBMs come from project management or admin. I come from a mix of law, quality systems, strategic communication, and copywriting, which means I think about your business differently.
- Multi-6 and 7-figure brand experience I've supported growing businesses where there are a lot of moving pieces, people, priorities, and ideas happening at once.
- Launch management From timelines and coordination to the tiny details nobody remembers until launch week, I know how quickly things can get busy.
- Affiliate + Amazon brand experience Backend operations across multiple business models.
- MA in Development Communication Research-backed thinking applied to real business problems.
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The principles I run my work by.
These aren't just values I list. They're the standards your business gets every single time.
Clarity over complexity
If your team can't follow it, it's not a system... it's a suggestion. I build processes that are simple enough to actually be used.
Communication first
Good operations live and die by how clearly things are communicated. Every SOP, workflow, and handoff I create is written to be understood, not just filed away.
Built to outlast me
My goal isn't to make you dependent on me. It's to build a backend strong enough that your business keeps running... whether I'm in it or not.
No fluff, no guessing
I'm direct. I tell you what I see, what I'd fix, and how we're going to do it. No vague deliverables. No mystery timelines.
Your business, your pace
Every engagement is customized. I meet you where you are... whether that's overwhelmed and starting from scratch or scaling and needing someone to hold it together.
Quality is non-negotiable
Six Sigma training, quality auditing background, paralegal precision. The way I approach every deliverable reflects a genuine standard of excellence.
“What sets Nicholle apart is that she doesn't just execute, she thinks.”
Dr. Monica Rysavy
Founder, Systematic You
Read the full recommendation letter
“You were such a good listener and adviser that I had constant ‘aha’ moments throughout the call.”
Abi Sandoval
Brand Strategist & Designer, Upflo Digital Studio
“It's unheard of to have an idea go from a mental brain map to fully executed in less than three business days, and that's exactly what happened, largely thanks to her.”
Your business shouldn't need you in every detail to keep moving.
You've already done the hard part. You built the business. Now let's make more room for you to lead it, grow it, and occasionally close the laptop without wondering what you'll forget.
Book The Free ConsultLet's make it happen. ✦